Educational use
ROAS Lab provides general educational information and planning tools. Nothing on this website is financial, accounting, tax, legal or investment advice. Calculator results are estimates generated from user-supplied inputs and simplified assumptions.
No guarantee of performance
Advertising results depend on attribution, market demand, creative quality, pricing, competition, tracking, returns and other factors. A calculated threshold does not guarantee campaign profitability or future results.
Data responsibility
Users are responsible for checking that revenue, cost, conversion and retention data are accurate, comparable and suitable for the decision being made. Platform-attributed revenue may differ from store, analytics or accounting records.
Examples and images
Unless explicitly stated otherwise, worked scenarios are hypothetical and do not represent client results. Editorial images are illustrative and may be created with automated tools; they are not screenshots or proof of performance.
Professional review
Consult qualified professionals for decisions involving tax, regulatory treatment, accounting policy or material financial risk. See our methodology for formulas and assumptions.